T : +44 797 212 9854
E : creative@reelangels.tv
Press Release June 2017




We are Reel Angels Agency and we represent female technical crews for film, television and events across the UK.


‘Diversity is money, inclusion is money, we will make more money if we have more women.’

Victoria Alonso, Executive Producer (Iron Man, Avengers)

Quoted from this viral on why equality is so important in media?

We promote gender equality in the technical departments by providing you with a credible and proven resource of top-end talent in these areas.


Our crew include DOPs, Camera Ops, Focus Pullers, Sound Recordists, Boom Ops, Gaffers, Best Boys, Editors and Sound Post Production.  They have held key positions on numerous high end television projects including Game of Thrones and Downton Abbey as well as major movies X-Men First Class, Mission Impossible 5, Jurassic World and Alice in Wonderland to name but a few.


Reel Angels exists at a time when there has never been a more opportune moment to employ female talent in film and TV. By representing women we see ourselves as leaders in the ongoing progress towards full gender parity across the industries. And we invite you to join us and spread the good news that things are changing.




Gender inequality: few of you will be unaware of widespread media coverage regarding gender employment in the film and television industry. A few of the most salient facts:



There is gender bias and misconceptions, mostly along the lines of “it’s too technical” or “it’s too physically demanding for women”.  This is simply not correct. There are many women leading by example and if these wonderful role models can do it, then others can right? There is so much untapped talent out there, we just can’t afford to miss out on releasing it.


The film industry is finally recognising the need and importance of investing in Gender Diversity and inclusion as part of their overall talent management practices. The productions that fail to see the importance of Gender Diversity and inclusion might very well find themselves unable to attract and retain the kinds of clients, employees, and business partners that constitute our changing world in five to 10 years time.


The advantages of equality in the workplace are:

  1. Equal workforce i.e crew is proven to increase productivity which saves money.
  2. Increased creativity, innovation and problem solving: Men and women have different viewpoints, ideas, and market insights, which enables better problem solving – ultimately leading to superior performance all round.
  3. Remember women know their female audience just as well, and probably better.
  4. Attract and Retain talent that adds a competitive edge to any organization. In simple terms employers lose out on untapped talent by not being more female friendly. Companies cannot afford to ignore 50% of the potential workforce and expect to be competitive in the global economy. Remembering women making up 50.1% of all film students in the UK.
  5. Help to build synergy in teams and encourage new attitudes.


History –


Reel Angels Agency was founded in 2010 and has been carefully developed over the intervening years by ex-crew freelancer Lulu Elliott and supported by the BFI with National Lottery funding.

It is part of the solution by curating our talent lists, showcasing female crews skills and booking the talent out.


Why us?  We set out with clear goals before the issue of gender parity became mainstream. In fact you could argue we have been part and parcel of making it mainstream. And that results in an agency with clear, principled and trusted goals by both our talent list and productions.


We are not alone;


– The BFI launched their Diversity Standards – focusing on gender, disability, race, age and sexual orientation and people from lower socio-economic groups – guiding all their work and the projects it funds. The BFI Diversity Standards have been welcomed by the industry and adopted by Film4 and BAFTA .

– Progress is dramatic. Sweden and Canada are simply splitting their film funds 50/50 amongst male/female directors : Over time you should be able to balance it equally. Talking makes no difference. You have to act.”  Anna Serner, the head of the Swedish Film Institute.

– The UK independent Television Industry is currently being monitored by The Diamond Program – Diamond is a new industry-wide diversity monitoring system created by broadcasters BBC, Channel 4, ITV and Sky, and supported by Pact and Creative Skillset, through the Creative Diversity Network.



Contact Info / Social Media:




Tel Lulu Elliott directly; 07972129854  Email; creative@ra-agency.online


Linkedin : uk.linkedin.com/in/reelangels


Twitter: @reelangels1



Additional Information:


Background on Founder Lulu Elliott:


Graduated in 2007 with a Video Media Art BA Degree.

Directed Music Videos for Universal Records 2008 to 2012.

Camera Operated on Live music concerts and the Olympics Opening Ceremony 2012

Operated a follow spotlight on Tv shows like Strictly Come Dancing and The Voice 2014 – 2016.

Through all these industry experiences felt the lack of fellow female technicians, which she identified within two years after graduating. Which inspired her to start developing a solution over the next 5 years, which research led in forming an agency.

Recently Lulu has committed to full time running the agency and in the last two years it has become very proactive, in placing their crews amongst the industry.

‘Aim is to achieve 50/50 by the time I am 50, so got 15 years!’ Lulu Elliott


Other support –


– “In 2016 Reel Angels was awarded funds from the BFI (awarding funds from The National Lottery) to support three successful networking events to engage and connect female production crew. These were greatly attended with inspirational panel talks in Bristol, Manchester and London, resulting in work opportunities for our crew members.”


Jennifer Smith, Head of Diversity, BFI, said: “We encourage all programmes which take the lead in addressing the lack of diversity in the production workforce, and were delighted to support Reel Angels to better showcase and connect female production crew. This is work that chimes with our Diversity Standards and our ambition to achieve gender parity in the production industries.”


From 2016 to 2018 Reel Angels based in Salford, are now enrolled on Creative England’s ProConnect Manchester Program. Comprising of a series of workshops, one-to-one meetings and networking opportunities. ProConnect  Manchester, funded by ERDF, provides the expertise, support and contacts to break into and succeed in the film and television industry.


‘Reel Angels is addressing the enduring problem of under representation of women in the UK‘s film industry, an issue that Creative England has actively addressed through various initiatives. We are very proud to be supporting Reel Angels and its work through our ProConnect Manchester programme, this is an area of the industry that we are committed to impacting change and we are excited to develop this within the Greater Manchester region.’ Creative England


Creative Skillset has awarded us grants for training in 2015.


“Creative Skillset recognises the need for  full representation with film and TV crew and supports bodies such as Reel Angels in delivering a more inclusive workforce.” Creative Skillset







Lulu the founder has recently been listed as PITCH’s 100 Superwoman:  https://www.thepitchfanzine.com/100-superwomen/

And nominated for the Diversity Champion 2017:  http://www.diversityinmediaawards.com/


Reel Angels Founder Lulu Elliott has taken part in discussion panels at Bristol’s International Cinematography Festival 2015 & 2016, BIFA Festival, TLG’s Focus 2017.


Recently interviewed for upcoming documentaries on the subject to be released late 2017.


Article’s featured in First Frame, WFTV, BECTU and GBFTE Newsletters.


We have submitted a press release via our pr network channels, its time the media start to report more on the solutions then identifying the problem.


We have 1400 followers on twitter and 5,000 connections on linkedin.


We hope you can be part of the upcoming PR attention.

T : +44 797 212 9854
E : creative@ra-agency.online